30s
Time to first smile we design for in every prototype we playtest.
Standard: Not Normal playtestsGames engineered for pure dopamine
Meet Not Normal — the studio that treats fun
as a science and ships it in your pocket.
Delight
Flow state
One more run
Serotonin
Built for the stores players live in
App Store
▶ Google Play
◆ iOS
✦ iPadOS
● Android
Normal games miss the fun.
The market optimizes for retention curves. We optimize for the half-second grin — and the curves follow.
1 thumb
Everything we ship is fully playable with one thumb, on a bus, half-awake.
Standard: input design rule
0
Dark patterns shipped, ever. Joy is the retention mechanic.
Standard: studio policy1
Play first
Every game starts as something we badly want to play ourselves. If it doesn't hook us, it never leaves the studio.
2
Playtest
Then real players, real thumbs. We watch for the grin, cut what bores, and keep what delights.
3
Polish & ship
Squash, stretch, boop. We keep polishing until the build feels like a toy you can hold — and we can't put it down.
Worlds you can pocket.
Toys you can hold.
0
Tap or press space — this one's playable
Sled Rush
"An unbothered capybara. A blue sled. A mountain of consequences."
In development · iOS & Android
Pocket Port
"Tiny boats, big logistics. Sort, ship and honk your way to harbor glory."
In development · iOS & AndroidNot Normal is a game studio that only ships games we love to play — mobile worlds with too much personality, engineered for joy, never for addiction.
From Belo Horizonte, Brazil, to pockets everywhere. Small team, big grins, capybara-grade calm.
Work with us →2
games in production
1000+
runs played by us before you play one
100%
one-thumb playable